Upcycling online shop redesign

The goal of redesign was to create a new website which would better represent services they offer and integrate an online shop. Preoblikovalnica is a company that deals with upcycling old furniture, creating interiers and organising workshops, primarily for the youth. As a part of a very enthusiastic team, I was in charge of user experience and website development.

Kickoff meeting

We started off with feedback reviews from clients and followers on social media as well as checking Google analytics that was already implemented. We found out that majority of people didn't realize all the services and products the company has to offer and majority of visitors left the website almost immediately.

How might we?

I tried to answer the following questions:
1. How to create project organisation easy?
2. How to make adding tasks quick, intuitive and fun?
3. How to integrate existing calendars and social media?
4. How to create project organisation easy?

UX review

I reviewed 4 main areas of the old website:

1. Business Goals & KPIs

There were no personas, flows, KPIs and user testing implemented.

2. Technical review

Website was lacking in navigation. Side menu did not stand out enough to clearly show hierarchy.

3. Usability review

Loading speed was decent but no SEO was implemented.

4. Accessibility review

Contrast ratio wasn't optimised, no error messages were implemented.

Goals of website redesign

Better presentation of products and services

Implementation of web store and blog

Finding tone of voice

SEO, responsive design, social media connections

Content and visual guidelines

We wanted to educate people about topics like sustainable living, furniture upcycling etc. We chose a friendly and relaxed tone of voice which would better present our mission. We took existing visual guide lines with earthy and edgy colors that make for a distinct look.

Colors

Primary colors

Background colors

Typography

Usability testing

We researched and implemented key phrases that our target clients were searching for and connected the same phrases with Google Adwords.

SEO & Google Adwords

We researched and implemented key phrases that our target clients were searching for and connected the same phrases with Google Adwords.