I reviewed 4 main areas of the old website:
1. Business Goals & KPIs
There were no personas, flows, KPIs and user testing implemented.
2. Technical review
Website was lacking in navigation. Side menu did not stand out enough to clearly show hierarchy.
3. Usability review
Loading speed was decent but no SEO was implemented.
4. Accessibility review
Contrast ratio wasn't optimised, no error messages were implemented.
Content and visual guidelines
We wanted to educate people about topics like sustainable living, furniture upcycling etc. We chose a friendly and relaxed tone of voice which would better present our mission. We took existing visual guide lines with earthy and edgy colors that make for a distinct look.